SUPERNORMAL awards 2017 winners
 


THE GOLDEN GNOME
(BEST IN SHOW)

Screen Shot 2017-10-04 at 7.24.01 pm.png

Winner

'THIS IS EVERYTHING'
YOUTUBE RED & ATTN:

 

THE BEST USE OF OWNED CONTENT ON BRAND.COM:

WINNER

'THE UNBELIEVERS SHORT FILM SERIES'
BAI BRANDS & TRIBECA STUDIOS

 

RUNNERS UP
 

'GRAVITY CAT'
PLAYSTATION & YOUTUBE

'Smart Design Tricks for Every Room of the House'
ikea & pure wow

'man in the hiiigh castle'
amazon & electus


THE BEST USE OF social media

WINNER

'comfort cases'
upworthy & good worldwide

 

RUNNERS UP
 

'Spec Racers'
DOLE FOODS & YOUTUBE

'eBay ShopBot'
ebay

'what do you want to b-e-e'
ge & giant spoon & vayner media


the best use of user-generated content

WINNER

'THIS IS EVERYTHING'
YOUTUBE RED & ATTN:

 

RUNNERS UP
 

'#ARTBYAWOMAN'
PEPSI LIFEWTR & R/GA

'TUMI 19 Degree Campaign Short Film Series'
TUMI & TRIBECA STUDIOS

'TASTE THE FEELING'
COCA COLA & 21ST CENTURY FOX


THE BEST USE OF content in an integrated campaign

WINNER

'THE MAKING OF A CULT'
HULU, OZY, UM LA

 

RUNNERS UP
 

'the individual economy'
the trade desk & the wall street journal

'hugo'
hpe & quartz

'the future of sleep'
united & the wall street journal


the most innovative use of branded content

WINNER

'capital creates change' 
morgan stanley, the wall street journal, spark

 

RUNNERS UP
 

'the future of language'
hulu & ozy & universal mccann

'impossible to ignore'
kia motors america & the new york times


the best audience engagement or distribution strategy for branded content

Screen Shot 2017-10-04 at 9.14.27 pm.png

WINNER

'rose, the cosmopolitan of las vegas chatbot'
the cosmopolitan of las vegas, r/ga

 

RUNNERS UP
 

''break the barriers'
unilever & mindshare

'Defending Against A Cyberattack'
Siemens & The Washington Post

'analyze this or that'
toyota & the wall street journal


the best use of content in experiential & audio

Screen Shot 2017-10-04 at 9.17.43 pm.png

WINNER

'grid in motion'
ge, nue agency, vayner media, small girls pr, giant spoon, daybreaker, urban sled, gryffin (artist), spotify

 

RUNNERS UP
 

'Propel Power Workout with Pandora'
Propel Water & Pandora

'I'm With The Banned'
Spotify

'crush courses'
walmart