Supernormal Awards

Please review all of the finalists for each category and Knotch on each one of them to cast your vote.

 

THE BEST USE OF CONTENT IN EXPERIENTIAL & AUDIO

BEST BRANDED CONTENT THAT REACHES AN AUDIENCE VIA EXPERIENTIAL MARKETING OR AUDIO.


Title: It Started With $1
Brand: Ally Bank
Agency: Spark

Publisher: OZY

Engagement Metrics:

Views: 4.15 million views in less than 60 days (as defined by YouTube), Facebook totaled more than 2.1 million views (as defined by Facebook) and Twitter totaled nearly 5.9 million views (as defined by Twitter).

Shares: 7,095



Ally Bank is committed to financial empowerment and inspiring innovation. OZY produced a four-part documentary-style podcast that showcased this commitment by telling the stories of entrepreneurs and the financial decisions that were part of their journey to success. The podcast series included: Brandice Daniel, Neil Blumenthal, Matt Pohlson and Christopher Gray. This podcast is informative, touching, and inspiring. Each episode features a first-person narrative—a human interest story—that communicates how mindfulness around personal finance can led to success.

This podcast is a first of its kind, featuring well-known talent, produced in an extremely high-quality fashion. The storytelling spotlights the broader journey, showcasing how each character successfully conceptualized and launched the business we know today, offering points of connections for a wide audience. Each of the four episodes creates a sense for the possibility and availability of success. “It Started with a $1” identifies success not just in the financial stability of the entrepreneur, but in the way their endeavors shook up their industry, altered society for the better and empowered community.


Title: The Confident Wallet

Brand: T. Rowe Price

Publisher: WP BrandStudio, The Washington Post
Agency: Wavemaker

The goal was to position T. Rowe Price as a source of finance expertise and build awareness of the brand as a source for actionable insights on a range of financial matters.

The execution of a branded podcast was a first for both T. Rowe Price and WP BrandStudio, and was the culmination of a true collaboration between T. Rowe Price, Wavemaker and WP BrandStudio. T. Rowe Price and Wavemaker recommended topics and subject matter experts, while WP BrandStudio provided production facilities & expertise, sourced industry thought leaders and host, recommended episode structure and lines of discussion, and distribution strategy and scale. WP BrandStudio leveraged insights and best practices from newsroom podcasts to ensure that the series was truly native, resulting in sustained engagement among a highly desirable, technology-savvy audience.


Title:  #LIPSTORIES
Brand: Sephora
Publisher: GirlBoss

Engagement Metrics:

Views: 2,127,174

Shares: 11,364


On each episode of #LIPSTORIES influential female founders, creators and thought leaders take listeners through some of their most notable, inspiring, funny stories from their everyday lives—while they’re out traveling the world, crushing it at work, or even just hanging out with friends. Presented by Girlboss Radio in partnership with Sephora Collection.