Please review all of the finalists for each category and Knotch on each one of them to cast your vote.
THE BEST USE OF USER-GENERATED CONTENT
Brand: Pepsi LIFEWTR
Views: 4.15 million views in less than 60 days (as defined by YouTube), Facebook totaled more than 2.1 million views (as defined by Facebook) and Twitter totaled nearly 5.9 million views (as defined by Twitter).
While 51% of working visual artists today are women, their work makes up less than 5% of major permanent collections in the US and Europe.
The #ArtByAWoman campaign was created around the LIFEWTR Series 2 launch. The film and its related social campaign shines a spotlight on the disproportionately low percentage of women-created art on display in the world’s museums and art galleries. The film was shot last summer at an unveiling of the first “Open Gallery” event at Lincoln Center and dedicated digital OOH space to women artists in Times Square, Occulus at World Trade Center and Wrigley Field.
The #ArtByAWoman film captures the dramatic “Open Gallery” event moment that went beyond museum walls to illustrate the statistical disparity, and showcase the importance and power of women’s art by bringing it out into the open. It’s part of the broader LIFEWTR “Open Gallery” effort that aims to create new spaces to showcase artwork by women, and rally female artists to raise visibility by sharing their work in the open using #ArtByAWoman. These artworks were also added to the LIFEWTR Instagram gallery and featured on www.LIFEWTR.com.
Title: TUMI 19 Degree Campaign Short Film Series
Agency: Tribeca Studios
Shares: N/A -Since this execution took place within Snapchat Discover's walled garden, it couldn't be shared.
What is your perfect journey? Behind every destination lies a journey. A journey to explore, to be inspired, to remember, to push ourselves forward. It doesn’t matter where, or how you get there. What’s important is that you go.
Premium travel and lifestyle brand TUMI wanted to create a customized extension of their 19 Degree Campaign, their new 19 Degree hard side carry-on case, by leveraging Tribeca’s unrivaled network of young, emerging filmmakers, who also happen to be TUMI consumers. We asked 10 filmmakers to focus on one interesting individual traveling on their perfect journey—however they defined it. At the premiere event at the Tribeca Film Festival, one of the 10 filmmakers was chosen to film TUMI brand ambassador, model Petra Nemcova build a school in Nepal with her Happy Hearts Fund foundation.
Title: Taste The Feeling
Brand: Coca Cola
Publisher: 21st Century Fox
Joined by Kate Santore, Sr. Integrated Marketing Content Manager at the Coca-Cola Company, Brand Storytelling takes a look at the new Coke & Meal Strategy, Coca-Cola’s use of influencer marketing, and the evolution of the beverage giant’s storytelling over the last 125 years.
The second link is the video produced by YouTube star Kurt Hugo Schneider and his friends a capella singing Coca-Cola's "Taste the Feeling" in a Cinemark Theatre. This Coca-Cola ad will air in every Cinemark Theatre across the nation.
Title: eBay ShopBot
Views: 5M social impressions
eBay has a new socially enabled shopping tool called ShopBot, it is an AI based messaging bot that users can communicate with via FB messenger.
"The new, effortless way to find deals. ShopBot is the new way to shop. It’s as effortless as chatting with a friend in Facebook Messenger –Only this is a friend who works for you, a friend who knows your sizes, a friend who saves you money, gets your taste,finds you the best deals. That’s a hell of a friend. ShopBot= Shopping Reinvented."
This bot is aimed at helping consumers narrow down the best deals from eBay’s over a billion listings, 81% of which are brand new. ShopBot can help at times when consumers’ needs aren’t fully met by traditional search engines, and can fill in the gaps where human experts aren’t available.
In an effort to get the word out about this new product tool outside the traditional PR push, eBay tapped a handful of our over 600 in network Influencers to bring awareness to this new tool, and get their super engaged audiences excited, using the product and considering eBay in general.
Our reason for submission is that we feel this was a unique way to spread the message about a cool new piece of tech, we leveraged Influencers (3rd party) to “show off” a tech product vs. a PR announcement or other eBay voiced messaging tactic.
We created a spotlight video on the work that Comfort Cases does and on the home life of Rob and Reece, dads to their own four children, adopted through foster care, to show that even families that don't look like the "typical" American family share the same desires as those who do and to show how their amazing program works to help kids in foster care feel loved.