Please review all of the finalists under Teen, Gen Y and Grown Ups categories and knotch on each one of them to cast your vote.
THE BEST BRAND-CREATED CONTENT OVERALL
GROUND-BREAKING AND EXCEPTIONAL BRANDED CONTENT PRODUCED BY A BRAND.
"What's the One Piece Your Closet Is Missing?" by Cotton + PureWow
Aimed at Gen-Y’ers, PureWow created an interactive quiz to engage readers with fashion content and help them find their next favorite style piece
"Joy of Sport" by PowerBar + VSCO
We partnered with VSCO to create 5 long form stories of unexpected ways people find joy in sport.
"Here’s How New York’s Coolest Model Gets Summer Party-Ready" by Coach + OMD
Vogue and COACH teamed up in July 2016 to hold the hottest karaoke party ever at the Ukrainian in the East Village. The invite only, late night event hosted by Stuart Vevers and Sally Singer was packed with influencers and featured a surprise performance by musical guest Santigold and her two dancers. An exclusive behind-the-scenes branded content piece captured model Ruby Aldridge getting ready for the party before she lit the stage decked out in COACH’s 1941 collection.