Supernormal Awards

Please review all of the finalists under Gen Y and knotch on each one of them to cast your vote.

Deadline: Deadline: EOD Monday, Sept 26th


Before we get started, let's show you how we Knotch things around here!

Below is a tester Knotch Unit based on a thermometer system -
hot means good and cold means bad!

Feel free to play around with our tester unit.
Remember, once you Knotch an entry, you can't change your mind!

Gen Y

Anyone from 21-34 yo

"Technically Speaking: Dads Read Texts Their Daughters Sent To Their Boyfriends" by T-Mobile + Elite Daily

Technically Speaking is a series of social experiments showcasing all the different ways phones bring us together. From sending texts, to taking selfies, to sparking romantic connections, we use our phones for far more activities than actually making any calls. Powered by T-Mobile.

"Why Being a Manly Man is Overrated" by Stoli Vodka + Elite Daily 

A real man is secure enough to drink what he wants, do what he wants and be who he IS. Watch as our comedians explain why they've had enough of society's pressures — because being a manly man really is overrated.

"Behold the Foolproof 3-Step Guide to Contouring" by Maybelline + PureWow

Maybelline wanted to be the leader in the space for beginner contouring with their new product, Master Contour Kit. PureWow created a custom video on how to contour. The purpose was to educate readers on the ease, convenience and natural enhancement qualities of utilizing Maybelline’s Master Contour Kit

"What If Bears Killed One In Five People?" by It's On Us + Electus Digital

One in five women will be sexually assaulted by the time they finish college. Stats like this can be difficult to comprehend and often get ignored. Our goal was to create a metaphor through such an absurd situation, like a bear invading your apartment, that the message would finally be absorbed.


"What's the One Piece Your Closet Is Missing?" by Cotton + PureWow

Aimed at Gen-Y’ers, PureWow created an interactive quiz to engage readers with fashion content and help them find their next favorite style piece

"Joy of Sport" by PowerBar + VSCO

We partnered with VSCO to create 5 long form stories of unexpected ways people find joy in sport.

"Here’s How New York’s Coolest Model Gets Summer Party-Ready" by Coach + OMD

Vogue and COACH teamed up in July 2016 to hold the hottest karaoke party ever at the Ukrainian in the East Village. The invite only, late night event hosted by Stuart Vevers and Sally Singer was packed with influencers and featured a surprise performance by musical guest Santigold and her two dancers. An exclusive behind-the-scenes branded content piece captured model Ruby Aldridge getting ready for the party before she lit the stage decked out in COACH’s 1941 collection.


We are honored to have you join us in celebrating the power of branded content!