Supernormal Awards

Please review all of the finalists for each category and Knotch on each one of them to cast your vote.

 

THE BEST ARTICLE ON A PUBLISHER SITE

THE BEST NON-VIDEO BRANDED CONTENT.


Title: Keeping Your Mind
Brand: Cleveland Clinic
Publisher: The Washington Post

Engagement Metrics:

Views: 63,446

Shares: 1,200


In order to raise awareness for cutting-edge advancements in neurology at Cleveland Clinic, WP BrandStudio (the branded content arm of The Washington Post) produced a long-form narrative accompanied by two patient-centered videos and interactive 3D brain models. The videos showcase the multidisciplinary approach to care at Cleveland Clinic, while the interactive 3D models visualize the impact of illnesses including Alzheimer’s, stroke, Parkinson disease and epilepsy.


Title: The world in 2384: Is it possible to achieve immortality?

Brand: Netflix
Publisher: Wired

Engagement Metrics:

Views: 43,014

Shares: 602 (Facebook, LinkedIn, Twitter)

Netflix’s new original series Altered Carbon explores a world where, in just a few centuries, humans can live forever. WIRED asks the experts if that's true, then how do we get there? The articles offers insightful and visually engaging content to its readers about artificial intelligence and the newly streamed Netflix series, Altered Carbon.


Title: WATCH PETE HOLMES & JAMIE LEE RETIRE
Brand: John Hancock
Publisher: Fast Company

Engagement Metrics:

Total number of views on YouTube (for all 5 episodes) - 470k;

Number of views on Facebook (episodes 1-3) - 189k.

The campaign launched on Fast Company is the first major commercial work from John Hancock through which John Hancock connected with the emotional side of retirement as opposed to the scary graph charts that show that millennials are never going to have enough money to retire. In the campaign videos, actors Pete Holmes and Jamie Lee from HBO’s Crashing play two characters who get a humorous, over-the-top glimpse at all of the unplanned retirement challenges through a virtual reality experience.