Please review all of the finalists for each category and Knotch on each one of them to cast your vote.
THE BEST OWNED CONTENT HUB
GROUND-BREAKING AND EXCEPTIONAL BRANDED CONTENT ON A BRAND'S DOT COM.
Title: Into The Gloss
Avg. Visit Duration 00:02:10
Subscribers - 147, 671
Total Visits - 19, 793, 381
Into The Gloss is a beauty website that explores the routines of inspiring women. As the editorial arm of Glossier, ITG is a space where readers can celebrate their own approach to beauty and the products they love most. Through its content ITG hub, Glossier means to built community and lasting loyalty.
Title: iFly Magazine
211k followers on Facebook
6,800 subscribers on YouTube.
Since its creation the iFly Magazine Youtube channel had more than 1,8m video views.
KLM’s award-winning digital magazine iFly keeps passengers inspired between flights. Reaching ten million readers in more than 40 countries, it is a customer retention tool that builds the relationship with KLM and excites passengers with reasons to travel. It is a constant source of inspiration on the customer journey. In 2018, KLM was secured a spot in the list of the winners of the NewsCred awards for Brand Content Marketing, in "Travel" category.
Title: Oral Care Center
Total Visits 3.97M
Avg. Visit Duration 00:00:59
We wanted to have more data and insights supporting Google Analytics for the purpose of learning more about our site visitors. Building brand affinity is #1 goal for Colgate.com and the Oral Care Center aims to be people's go-to for oral health related inquiries.
The kpi’s were to Educate and inform us on how to make the OCC content stronger - easier to understand, more relevant, etc. - as well as gauge user affinity for the brand.