Supernormal Awards

Please review all of the finalists for each category and Knotch on each one of them to cast your vote.

 

THE BEST OWNED CONTENT HUB

GROUND-BREAKING AND EXCEPTIONAL BRANDED CONTENT ON A BRAND'S DOT COM.


Title: Into The Gloss
Brand: Glossier

Engagement Metrics:

Avg. Visit Duration 00:02:10

Subscribers - 147, 671

Total Visits - 19, 793, 381

Into The Gloss is a beauty website that explores the routines of inspiring women. As the editorial arm of Glossier, ITG is a space where readers can celebrate their own approach to beauty and the products they love most. Through its content ITG hub, Glossier means to built community and lasting loyalty.


Title: iFly Magazine

Brand: KLM

Engagement Metrics:

211k followers on Facebook

6,800 subscribers on YouTube.

Since its creation the iFly Magazine Youtube channel had more than 1,8m video views.

KLM’s award-winning digital magazine iFly keeps passengers inspired between flights. Reaching ten million readers in more than 40 countries, it is a customer retention tool that builds the relationship with KLM and excites passengers with reasons to travel. It is a constant source of inspiration on the customer journey. In 2018, KLM was secured a spot in the list of the winners of the NewsCred awards for Brand Content Marketing, in "Travel" category.


Title: Oral Care Center
Brand: Colgate

Agency: REDFUSE

Engagement Metrics:

Total Visits 3.97M 

Avg. Visit Duration 00:00:59

We wanted to have more data and insights supporting Google Analytics for the purpose of learning more about our site visitors. Building brand affinity is #1 goal for Colgate.com and the Oral Care Center aims to be people's go-to for oral health related inquiries.

The kpi’s were to Educate and inform us on how to make the OCC content stronger - easier to understand, more relevant, etc. - as well as gauge user affinity for the brand.